Platform History · 2002 – Present
From a Shazam on the dancefloor to an algorithm that knows your taste before you do — the platforms that rewrote the rules of how music finds people.
Every decade, a new platform disrupts the previous discovery monopoly: Labels → Radio → MTV → MySpace → YouTube → Spotify → TikTok. Each shift took about 5–8 years to become dominant. The next shift — AI-generated personalised playlists — is already underway. The DJ's job has never been more about curation and context than it is right now.